There's A New Button in Town and It Wants to Help Publishers and Readers

Disclosure: KYA is my company. I started KYA after being frustrated with existing analytics products for publishers. KYA recently launched and digital publishers and content creators can sign up and test it out completely risk free for 30 days on the KYA website.

As you may have noticed, we have recently introduced some new features to BestTechie. These features are helpful tools by KYA, a new and exciting audience insights platform. These tools are useful for us as content creators and for you as a valued reader. KYA discovers what readers (you) are most engaged with, builds a profile based on what you like, and then recommends content for both of us: you, the reader and for us, the publisher. This will help us create more content that you like!

We would like to take this time to introduce you to KYA and share how it works. You may have seen this button:

on articles you have been reading. This is called the Shout Button and acts as your very own “Like” button within BestTechie as well as other sites using KYA. You can Shout content you like anywhere on BestTechie. In addition to the Shout Button, if you engage on our site using the comments section, KYA will also be able to use that information to further enhance and personalize your onsite experience.

There are two main ways KYA benefits you: the first is completely personalized content recommendations for you on our site (look for the “Just for you…” text as well as Recommendations by KYA), making it even easier to find content that interests you. The second is because when you use the Shout Button and leave comments, KYA will be able to give us the insights we need to create more content that appeals to, you, our audience.

So really, what’s not to love? Start Shouting today!

If you run a publication and are interested in signing up for KYA, head on over to the site and fill out the three fields on the homepage to get started.