How to make your PPC thrive during COVID-19
MarketingCoronavirus has had the kind global impact that most of us probably never expected to see in our lives. Whole industries and markets have crumbled, making it a scary time
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PPC
7 posts
Kerrisdale Capital’s Sahm Adrangi discusses ad fraud
PPCWe live in a digital age, and brands have adapted by implanting marketing strategies on websites all over the Internet. In the process of doing so, however, many brands have
How to adapt to an evolving PPC advertising landscape
AdvertisingPay-per-click (PPC) advertising was invented in 1996 as a research project between Planet Oasis and Google at Stanford, and eventually, it would come to comprise the bulk of the revenue
Here are the best PPC strategies to test in 2019
PPCAnother year has quickly approached. That denotes now is the ideal time to review existing Pay-Per-Click best practices to begin improving the performance. There’re chances to revisit the reliable
Actionable SEO techniques that will boost your ROI
EngagementStatistics show [https://blog.hubspot.com/insiders/inbound-marketing-stats] that 75% of searchers would never scroll past the first page in the SERPs. This is why you cannot afford to appear
Engagement or Lead Generation: What should be my PPC goal?
EngagementSo you’ve decided to add PPC (pay-per-click) advertising campaigns to your marketing mix. Most likely, you’ve engaged several firms and received a few elaborate proposals, all offering competing
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