Outbrain Releases Amplify API for Smarter Content Marketing
Content marketingOne of the rising trends in blogs and websites has been the idea of content marketing – you know, when articles or posts appear that say “sponsored content.” It’s a
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Move Over Search and Display Ads, Taboola Shows Discovery is Here to Stay
AdvertisingWhen it comes to online advertising, targeting the U.S. audience is a favorite amongst advertisers. Typically though, advertisers have been focused on two major channels: search and display, but
Google is Secretly Testing A Content Recommendation Service to Compete With Taboola and Outbrain
AdvertisingBack in February, VentureBeat [http://venturebeat.com/2014/02/10/google-is-pushing-a-new-content-recommendation-system-for-publishers/] reported that Google was beta testing a new content recommendation platform for publishers that was slated to be released
Recommendation Wars: Taboola Bests Outbrain and Becomes Profitable
AdvertisingThere are two major players in the online content recommendation game, those two being Outbrain [http://www.outbrain.com] and Taboola [http://www.taboola.com]. Both companies focus on serving
Gravity Personalizes News Feeds For Publishers
by
Cassie Slane
Gravity
With screens becoming smaller and the amount of news on the Web becoming more vast, “personalization” is becoming the buzz word of the year as publishers try to find ways
Outbrain IPO In The Works for 2014, Company Valued at $1 Billion
AdvertisingAd tech company Outbrain [http://outbrain.com] is reportedly looking to file for an IPO that would value the company between $700 million and $1 billion sometime in 2014. The
New Outbrain Features Help Track Your Content Campaign
ContentToday, New York City-based Outbrain [http://outbrain.com], a content discovery platform, announced the launch of a couple new features [http://www.outbrain.com/blog/2013/03/stepping-into-spring-with-new-features.html] in
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