Big Data offers huge opportunities for more efficient marketing analytics. Indeed, the data big bang unleashed since the internet went mainstream means there are now twice as many bytes of
You’ve heard the phrase “digital transformation.” But what is it — and why should you pursue it? The simplest explanation for “why” is that we all live in a digital-first
Key Performance Indicators (KPIs) are an important part of the data analytics toolbox for any business. There are some especially useful ones for ecommerce companies. These numbers give business owners
The fact that data is a business asset cannot be gainsaid. This is why 83% of businesses’ workloads are expected to be on the cloud by 2020, according to Forbes.
While it’s great that businesses are more connected and technological than ever before, this done come with some downsides. One of the largest downsides of this revolution in the
Almost all business owners have put up strict precautionary measures to prevent risk and financial loss. In the same way, they should be as aggressive to the matter of securing
Remember when your data was actually private? Probably not. Your personal preferences and random social media likes are being used by companies as they please, and even if you decide
In an industry like travel and hospitality, where customers entrust large companies with a great deal of personal information, there is no such thing as being too cautious with security
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