Post Intelligence brings artificial intelligence to the social media sphere

Coming from the minds of former Google executives Bindu Reddy and Arvind Sundararajan, Post Intelligence is a social media manager that is so much more than others currently on the market. It manages to differentiate itself from other social media helpers by utilizing artificial intelligence and machine learning to cater your social media accounts to work best with your audience, while still making sure the posts are organic and engaging.

This tool isn’t for everyone, obviously, but if you take your social media presence seriously or are a brand looking to have a bigger, better social media footprint, a service like this can really help take your game to the next level. PI currently works with Facebook, Twitter, and Pinterest with Instagram and Snapchat integration coming. It features many of the services you’d find in other social media manager services, things like analytic reports, timed tweets, and multi-page posts, but turns the dial up to 11 with multiple features that utilize artificial intelligence.

You have things like “Personalized Topics” that use AI to give you what is essentially trending topics, updated in real time, that have been catered based on your posting history and what has worked for you in the past. There are also performance predictions that will predict how successful one of your upcoming posts will be and content suggestions that will look at past posts to create new content that will resonate with your audience. All of these features will continue to improve as you continue to use the service, thanks to the machine learning aspect of Post Intelligence.

Staying relative and active on social media can feel like a full time job, and using something like PI is sure to not only make your social accounts more engaging, but also free up time to allow you to focus on your business or personal life.

“It’s hard to find time to stay current on social media and still do your day job,” said Bindu Reddy, CEO and co-founder. “With Post Intelligence, we aimed to create a platform that plugs into your everyday routine and and learns from what you post, giving you useful and intuitive feedback, and making your posts more effective.”

Launched today on Android and as a web app, Post Intelligence is also coming to iOS in the near future. Another feature coming to Post Intelligence, and what could end up being the most exciting of the features is automated posts and voice recognition. As you continue to use PI, the system learns more and more about you, what you like, your tone, and your personal little quirks that reflect through social media, many you may not even realize. It takes all of this information and creates posts based on almost anything. You could tell PI to craft a tweet about disappointed you are with a new law or reform, and the system will analyze your past posts to form an opinion and design a tweet or Facebook post that sounds like you, while making sure it will also be engaging.

The long term goal with this is even more ambitious, with PI taking over social accounts while you’re on vacation or locked away in meetings for days on end. This will take a lot of fine tuning and trust from users, because all it takes is one messed up, or inaccurate, tweet to start losing followers and engagement.