Pinterest Looking to Raise Money at $2.5 Billion Valuation

Sources close to the matter have told the WSJ that Pinterest is in talks to raise a new round of funding at a $2 billion to $2.5 billion valuation.  However, that may change, as the talks are still in progress and a deal isn’t finalized.  The company last raised $100 million in May 2012 led by Japanese e-commerce site Rakuten.  At that point in time, Pinterest was valued at $1.5 billion.  Currently, Pinterest’s other investors include big name venture firms such as Bessemer Venture Partners, Andreessen Horowitz, and FirstMark Capital.

Pinterest has continued to show growth (28 million visits in December) and has also fascinated e-commerce shops with its ability to sell out items that become popular on the site.  In fact, this trend has become so common that sites have popped up that help people find things they see on Pinterest so they can be purchased.  Perhaps a Pinterest e-commerce platform could be in our future?

(Via WSJ.)