Motorola Strikes Back At Apple: No Jacket Required

Motorola released a full page ad in the New York Times today in which they fired back at Apple’s claims that the Droid X also suffered from attenuation when held in a particular way.  The ad which read, “No Jacket Required” is clearly a shot at Apple.  To make it even more apparent, the ad goes on to list additional features which the Droid X has that the iPhone 4 does not citing things such as the 8MP camera with dual-LED flash, HD video capture with a built-in HDMI port, 3G mobile hotspot for up to 5 devices, etc.

At the bottom of the ad, Motorola states: “At Motorola, we believe a customer shouldn’t have to dress up their phone for it to work properly.  That’s why the Droid X comes with a dual antenna design.  The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket.”  And if that wasn’t harsh enough for you, the ad goes on to say, “For us it’s just one those things that comes as a given when you’ve been making mobile phones for over 30 years.” Ouch.

Being that Apple has only been in the phone business since 2007 which is only a measly 3 years, that message sure drills the point they were trying to make home.  It may also be a jab at what Steve Jobs said at the press conference a few weeks ago when he stated that the media should put a little more trust in Apple – a company that’s been around for quite some time (over 30 years).  See ad below.