Meme Global thinks its Brief Buster tool can eliminate the inefficiencies in digital ad campaigns

Digital media advertising is everywhere. It is almost impossible to go online and not have a site with retargeted ads based on your searches and clicks. Brands are constantly looking for new ways to expand their name recognition, however, in the confusing world of digital advertising this can prove to be complicated. Networks control this space acting as middlemen connecting brands with advertising companies. Brands are required to hire both networks and ad companies spending resources that could be put towards creative efforts.

These days, algorithms are playing a much larger role in business practices, and employing a successful algorithm can be a differentiator between you and your competitors. Being able to analyze millions of pieces of data in seconds is key in a business arena where having all verticals covered is a necessity, including targeting all social media platforms. There are a plethora of companies that have all-inclusive platforms for designing a high level media campaign. Meme Global is one such company, that claims to have a leg up on all.

Believing they have developed an easy to use streamlined platform for a wide range of users, Meme Global provides self service and automated features to help design comprehensive digital media ad campaigns. The company feels they have found a way to remove the inefficient middlemen. This allows brands to redirect their funds towards campaigns and marketing efforts.

Meme Global has a new Business Intelligence analytics tool called the “Brief Buster” that they claim uses an advanced algorithm to analyze in real-time, and reverse engineer competitor media campaigns. This tool leverages advanced smart algorithms and BI to analyze billions of customer profiles targeted by the brand’s competitors across all verticals, allowing brands to have insight into their competitors campaigns.

“I don’t expect paid media companies to like what we are trying to achieve but what wakes me up in the morning is our passion to empower advertisers and creative agencies to regain control of the media space and help them succeed in this complex new world of new media,” said Ronen Menipaz, Co-Founder and CMO of Meme Global. “There are over $5.75 billion dollars being wasted on unnecessary middlemen and intermediaries in this industry. We are looking to tap into this market and help creative agencies and advertisers save resources and increase the reach of their marketing budgets.”

The company is looking to increase their reach in the digital marketing space, as their video section, Meme Video, has recently been purchased by Somoto for $13 million.

Meme Global has the makings of being a true game changer in the digital media industry, positioning companies to have insights into their competitors. However, it’s new strategy is untested and many brands may be skeptical to alter their strategies, and venture into the advertising world on their own. Only time will tell if Meme Global’s attempt to disrupt digital advertising will bear fruit.