Study: Google AdWords Generates $100 Million A Day

Despite recently “disappointing” investors with its most recent Q3 earnings, Google’s AdWords business is generating some serious cash. In fact, according to a new study by WordStream, in Q3 Google earned more than $100 million a day through AdWords by serving up 5.5 billion impressions per day in search and 25.6 billion impressions per day on the Google Display Network.

WordStream came to its conclusions after examining 2,600 accounts that ran its AdWords Grader audit tool in Q3, ranging from very small to very large across every industry and country where Google does business. The average click-through rate (CTR) in Q3 on Google search came in at 3.5%, which translates to advertisers paying for 192 million clicks daily. On the display network side of things, the CTR was only 0.18 percent, resulting in 45.8 million clicks per day.

WordStream also found that the average cost-per-click (CPC) for Google search was $0.53, and was $0.35 for the display network.

The study was compiled into a nice infographic which we have included below.