Flex your meme muscle: why regular meme creation matters


In a world where meme culture has taken over both online and offline spaces, being able to generate relevant and timely memes is a skill worth cultivating. And no joke, it can also help your career.

Every day, millions of memes are created and shared across social media platforms, fueling conversations, providing entertainment, and even shaping public opinion. In this blog post, I'll delve into why it's essential to regularly practice and flex your "meme muscle" and how it can benefit you personally and professionally.

Meme culture has become an integral part of our digital lives. According to Backlinko, a site dedicated to helping webmasters with SEO, millions of memes are shared on Reddit alone every year. Memes like "Distracted Boyfriend," "Mocking SpongeBob," and "Two Buttons" have transcended their online origins, making their way into mainstream conversations and even news articles.

Just like any other skill, meme creation requires consistency and practice. The more you create memes, the easier it becomes – much like lifting weights. There was a period of time last year where I challenged myself to create at least one new meme every day. It wasn’t always easy, but I managed to do this for more than 30 days in a row. By regularly flexing your "meme muscle," you'll be prepared to capitalize on timely opportunities and stay ahead of the curve in this fast-paced digital world.

One of the best ways to practice meme creation is by using apps and tools designed to make the process easier. For example, Rememe is an app that streamlines meme creation, allowing users to quickly generate and share memes using a variety of templates and images. By taking advantage of these resources, you can hone your meme-making abilities and ensure you're ready to seize the moment when inspiration strikes.

Moreover, regularly creating memes can boost your overall creativity. I’ve even found that engaging in creative activities, like meme creation, can enhance cognitive flexibility, problem-solving abilities, and originality. By regularly flexing your "meme muscle," you're not only becoming a better memer, but you're also enhancing your creative prowess in other aspects of your life.

An assortment of memes I made

From a professional standpoint, incorporating memes into public relations (PR) and marketing strategies has become increasingly popular. Memes are an effective way to engage audiences, humanize brands, and tap into current cultural conversations. For example, Wendy's has successfully used memes and humorous tweets to connect with their audience, making their social media presence one of the most popular among fast-food chains. Bringing memes into the mix with my clients has been very positive as well, especially in web3 and AI. 

By incorporating memes into their growth and community strategies, companies can:

Increase brand visibility: Memes are highly shareable, and when done well, they can quickly go viral, spreading brand awareness far and wide.

Foster engagement: Memes are a fun and relatable way to engage with your audience, encouraging comments, shares, and reactions.

Demonstrate cultural relevance: By creating memes that reference current events or trends, companies can show that they are in tune with their audience's interests and the cultural zeitgeist.

Regularly practicing and flexing your "meme muscle" is essential for anyone looking to capitalize on the power of meme culture. By honing your meme-making skills, you'll be better equipped to seize timely opportunities, enhance your overall creativity, and even leverage the power of memes in your professional life. 

Go ahead, embrace your inner memer, and start flexing that meme muscle today! If you’re looking for a PR/strategy agency that gets memes and the internet, don’t hesitate to reach out!