DuckDuckGo Challenges Google In New Video

DuckDuckGo, a search engine, that focuses on user privacy, is challenging Google on privacy issues with the recent launch of a video that accuses Google of putting its users in a “filter bubble” of personalized results that make them miss out on results they may want to see or that would be more useful.

The video hits on some of the company’s main talking points as it continues its quest to educate searchers on privacy issues and the benefits of using its own search engine instead of Google. The video also features the findings of a study conducted by DuckDuckGo in which they asked 131 volunteers to search for three current U.S. political terms — “abortion,” “gun control,” and “Obama” at the same time and then compare the results.

The results, which are highlighted in DuckDuckGo’s video (as seen below), show that Google utilizes data it collects on its users to personalize results in an effort to provide you with what it thinks you will like best.

Being the underdog here, it’s easy for DuckDuckGo to accuse and point fingers at Google as they have nothing to lose and everything to gain. It will be interesting to see if these tactics work in the long run, though. While DuckDuckGo isn’t responsible for a large chunk of search queries that take place every day, the service is growing and has picked up more traction in the past year. According to their public traffic page, DuckDuckGo is handling about 1.3 to 1.4 million searches per day.