Content is king: here's how to make sure your website is worthy to serve it
You already know that content is the king, but are you really giving it the privileges it deserves?
Most of us are still making several mistakes when it comes to making content worthy enough of our visitors’ time. We are doing the best that we can to attract them, but not delivering much – just have a look at your bouncing rates, and you will know what I am talking about.
In order to change this scenario, it is important that you evaluate the topics below:
Consider your audience first
Your audience is the most important thing for you. You want that they read your post, enjoy it, share it, and comment on it. So it is their opinion that is a top priority, not yours. In other words, every time that you write something, take a moment to consider if your target audience would like to read it if it has all info that they need and if you have chosen the most adequate format and language to their needs.
Use the best online tools as a resource
Time is something that you don’t have enough to waste. That is to say that you will want to ensure that you are using the best online tools available as a resource. This way you will have more time to do research, plan and be creative.
So here are 5 online tools that you should be using from now on:
# 1 – Grammarly
Grammarly is one of the best tools available for grammar and spell checking. However, it is just the beginning. With this software, you will get vocabulary enhancement suggestions, your punctuation with be brushed up, and you will get tips about style.
# 2 – Google Search Console and Analytics
Google Search Console and Google Analytics are part of the essential kit of any content writer. It is there that you will find the most valuable information that you can get regarding your target audience’s expectations and needs. You will also know which are their favorite pages and posts so that you can create more of the kind.
# 3 – KeywordTool.io
KeywordTool.io is a free online tool that will let you know which keywords you should be adding to your content. It will give you ideas of long tail keywords as well, and you can use their insights for content ideas. And all this free of charge.
# 4 – All Top Reviews
All Top Previews is an online writing service that can help you to write better – or can do all the writing for you if you got too much on your plate. They can also do some editing and proofreading for you, check your texts for plagiarisms, and more. Their prices are inexpensive, and they can deliver from only 6 hours.
# 5 – Upwork
However, if what you want is a freelancer working with you, then you should have a look at Upwork. There, you can find writers, designers, illustrators, SEO specialists, and many other professionals of any level to help you out.
Look for the best sources
Sources are what makes the difference between an engaging post and a new one. It can be where you get your stats, whom you interview, from what you get inspired. That is to say that your sources should always be the best one available. Having exclusive sources is a must, but what matter is that they are reliable, give you insights about trends, and keep you informed about the news.
Show your voice
When people read online content, they are looking for a strong voice, for an opinion, for someone who will give them the best tips and suggestions. That is to say that you should show your point of view and your personality in every post that you write online. Your visitors want to know that they are talking to a person and not to a robot.
Wrapping it up
It is mandatory that you take care of your content same way you would of a work of art. It has to be admired and preserved, but also created to perfection.
Don’t be afraid to show your opinion about what you write. Make sure that you count on the best online tools and the most reliable sources. And always ensure that your visitors’ opinion comes first.
This way you are bound to be successful on your online journey.