Cloud-Based Video Solutions Gain Popularity With "Have It Your Way" Approach

When shopping for cloud-based video services, knowing the difference between encoding and transcoding ensures you get the service you need at the speeds you require. Prior objections to encoding included upload time which is solved with the cloud. Rather than upload single files, companies create multiple adaptive packages in the cloud and deliver them that way. It’s a far more efficient approach that saves companies time and money.

Cloud video conferencing gives users option as to how they receive the information being sent to them. Rather than force them to use a specific brand to access content, the company’s cloud-based MCU alternative plugs in numerous video protocols, decode, and encode audio and video codecs. This gives users the freedom to use the computers or mobile devices they already have opposed to being forced to purchase new ones to view video.

Transcoding involves inputting a single live signal that transcodes into multiple files. If a company elects to deliver the signal to different devices, it can. Streaming video to iOS devices or Flash-based desktops and notebooks happens with cloud-based transcoding. It’s something any company hosting a live event wants to invest in because it’s low cost and efficient.

MCU architecture served as the basis for past business video conferencing. Unlike cloud-based conferencing, it requires special equipment and allows little flexibility as to what devices it works on. As Radisys reports, cloud video conferencing takes on a “have it your way fashion.” It’s the Burger King of technological offerings. By allowing users to come as they are and where they are via the device of their choice, cloud-based collaboration gives companies less worry and expense.

Flexibility and Capabilities of Cloud Video Conferencing

Cloud video conferencing gives companies flexibility by allowing them to use video in beneficial ways. Sized right for regular use, an elastic cloud model fits each business yet allows leverage when usage peaks. Instantly deployable and self-serving, cloud video conferencing changes the way companies work, meet, and share information with others.

In the business world, scalability plays a factor in company success. Those who do well, anticipate the changing needs of customers and employees and finds new ways to address challenges. One way that companies cut costs is by eliminating the need for hardware and software. Cloud video conferencing with Blue Jeans serves as a sound solution for meetings because it’s encrypted from end-to-end and requires no contracts or updates.

Recording meetings for future reference, sharing screenshots, presentations, and documents enables the workforce to retain mobility. Meeting clients and employees where it serves them best is what makes companies like Blue Jeans appealing. Instead of organizing conferences where room and board is required for long distance travelers, video conferencing prevents jet lag and expense reports by allowing companies to meet online through the cloud.

Fulfilling Fan Needs with Creative Thinking

Retired baseball player Derek Jeter is busier than ever with two new business ventures. The first, The Players’ Tribune, gives fans direct access to players without going through the news media. The second is an imprint at Simon & Schuster named Jeter Publishing. The company is set to release another book about Jeter’s childhood soon.

Trust is the theme the former baseball player hopes to establish with his audience. Seeking to elevate his fans’ experience by giving them the opportunity to interact with athletes face-to-face rather than through scheduled news conferences, Jeter struck a deal with the Blue Jeans Network via video to incorporate interactive video conferencing with online streaming. He now sits as a member of the Blue Jeans advisory board.

Reaching fans where it’s convenient for them to meet with athletes is key. Few people want to buy specific devices to access applications to stream video. Fortunately, because of companies like Blue Jeans, that’s no longer an issue. Cloud-based video conferencing brings power to the people. They can access video conferences through computers, netbooks, tablets, and their choice of smartphones thanks to the way cloud video conferencing is designed.

In Closing

Having a working knowledge of cloud-based encoding and transcoding gives companies an incentive to look into cloud-based video conferencing. Designed with scalability in mind, it eliminates the need for additional hardware and software through an interface that encourages face-to-face interaction. It’s secure, affordable, and reliable.

Companies of all sizes benefit from cloud video conferencing. Working with clients to deliver “white-glove service” to customers, the video collaboration business is among the best in the industry. Only time will tell what the future has in store for cloud-based video conferencing companies, but so far it looks good.