AT&T Announces iPhone MMS Launch Day: September 25th
The video above says it all. AT&T has officially announced that the launch day for MMS on the iPhone is September 25th, 2009. So make sure to mark your calendars! It’s also important to note that MMS will only be available on the iPhone 3G and 3GS. Unfortunately, the launch day is technically after summer is officially over (last day of summer is the 22nd). Whether that means anything legally or not (at least with regard to Apple and AT&T), I’m not sure, but I’m sure most people (including Apple) are just happy it’s coming sooner rather than later.
I’m also very glad to see AT&T made the announcement ahead of time rather than waiting until the 22nd or so which is something I discussed in a previous blog post the other day. You can read AT&T’s full announcement below:
An Update on iPhone MMS for our Mobility Customers
We know many of our iPhone customers are eager for an update on our rollout schedule for Multimedia Messaging Service (MMS). We’ve been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches – and that launch date is: September 25 for iPhone 3G and 3GS customers. MMS will be enabled through a software update on that day.
We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone’s multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.
We’re riding the leading edge of smartphone growth that’s resulted in an explosion of traffic over the AT&T network. Wireless use on our network has grown an average of 350 percent year-over-year for the past two years, and is projected to continue at a rapid pace in 2009 and beyond. The volume of smartphone data traffic the AT&T network is handling is unmatched in the wireless industry. We want you to know that we’re working relentlessly to innovate and invest in our network to anticipate this growth in usage and to stay ahead of the anticipated growth in data demand, new devices and applications for years to come.
We thank you for your business and look forward to keeping you updated on our initiatives.