3 ways to increase the online presence of your business

Standing out online can be a challenge at the best of times, especially in the current market. Anyone who owns a business, a product or any sort of marketable cause is going to have a website, and that means the internet has become a crowded place. Safe payment options mean that the internet is now one of the biggest marketplaces available, and everyone wants in. Competition isn’t the only problem, however. Anyone who wishes to market themselves online is facing a constant battle with ever-shifting algorithms from the likes of tech giants Google, Facebook and Instagram. It’s an uphill struggle, but that doesn’t mean you’re out of options. Below we’ll discuss a number of ways in which you can increase the online presence of your business.

Update your website

This one might seem like a no-brainer but it’s surprising how many people are still using websites that look like they walked straight out of the late 90s. Nothing will turn customers away faster than a slow, antiquated and hard-to-navigate website. The good news is that this is an easy fix. There are a ton of reliable web hosting providers out there – 1&1 for instance – that can help you set up an aesthetically pleasing and functional website. After all, web users are looking for a functional and easy-to-use user interface, and they’re very likely to leave if the website doesn’t deliver on these fronts.

Search Engine Optimization

One of the most surefire ways to get discovered on search engines is to utilize Search Engine Optimization (SEO) techniques. This field is quite broad, but the general idea has to do with using relevant keywords, which you think customers would use when searching for you, and inserting them in a natural and organic way into the content on your website. This will help your website rate higher on Google’s (or the search engine you use in question) rankings, meaning that your business will become more discoverable.

Don’t shun e-mail marketing

Even though we live in an era in which advertising on social media dominates the digital advertising landscape, the importance of email marketing cannot be understated. McKinsey & Company did one study that found that “E-mail remains a significantly more effective way to acquire customers than social media-nearly 40 times that of Facebook and Twitter combined.” The reason for this has to do with the fact that, despite many people being on social media, 9 in every 10 people still use email on a day to day basis.